diff --git a/include/spdlog/details/fmt_helper.h b/include/spdlog/details/fmt_helper.h
index 8ce61df8..0e606518 100644
--- a/include/spdlog/details/fmt_helper.h
+++ b/include/spdlog/details/fmt_helper.h
@@ -13,20 +13,6 @@ namespace spdlog {
 namespace details {
 namespace fmt_helper {
 
-template<size_t Buffer_Size>
-inline void append_str(const std::string &str, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
-{
-    auto *str_ptr = str.data();
-    dest.append(str_ptr, str_ptr + str.size());
-}
-
-template<size_t Buffer_Size>
-inline void append_c_str(const char *c_str, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
-{
-    auto len = std::char_traits<char>::length(c_str);
-    dest.append(c_str, c_str + len);
-}
-
 template<size_t Buffer_Size1, size_t Buffer_Size2>
 inline void append_buf(const fmt::basic_memory_buffer<char, Buffer_Size1> &buf, fmt::basic_memory_buffer<char, Buffer_Size2> &dest)
 {
@@ -34,6 +20,13 @@ inline void append_buf(const fmt::basic_memory_buffer<char, Buffer_Size1> &buf,
     dest.append(buf_ptr, buf_ptr + buf.size());
 }
 
+template<size_t Buffer_Size>
+inline void append_string_view(fmt::string_view view, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
+{
+    auto *buf_ptr = view.data();
+    dest.append(buf_ptr, buf_ptr + view.size());
+}
+
 template<typename T, size_t Buffer_Size>
 inline void append_int(T n, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
 {
@@ -41,17 +34,6 @@ inline void append_int(T n, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
     dest.append(i.data(), i.data() + i.size());
 }
 
-template<size_t Buffer_Size>
-inline void append_msg(const details::log_msg &msg, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
-{
-    auto *c_buf = msg.c_string.data();
-    if (c_buf != nullptr) {
-        dest.append(c_buf, c_buf + msg.c_string.size());
-    } else {
-        append_buf(msg.raw, dest);
-    }
-}
-
 template<size_t Buffer_Size>
 inline void pad2(int n, fmt::basic_memory_buffer<char, Buffer_Size> &dest)
 {
diff --git a/include/spdlog/details/log_msg.h b/include/spdlog/details/log_msg.h
index bde4b978..71ed7208 100644
--- a/include/spdlog/details/log_msg.h
+++ b/include/spdlog/details/log_msg.h
@@ -17,7 +17,7 @@ struct log_msg
 {
     log_msg() = default;
 
-    log_msg(const std::string *loggers_name, level::level_enum lvl)
+    log_msg(const std::string *loggers_name, level::level_enum lvl, fmt::string_view view)
         : logger_name(loggers_name)
         , level(lvl)
 #ifndef SPDLOG_NO_DATETIME
@@ -26,27 +26,31 @@ struct log_msg
 
 #ifndef SPDLOG_NO_THREAD_ID
         , thread_id(os::thread_id())
+        , payload(view)
 #endif
     {
     }
 
-    log_msg(const log_msg &other) = delete;
-    log_msg(log_msg &&other) = delete;
-    log_msg &operator=(log_msg &&other) = delete;
+    log_msg(const log_msg &other) = default;
+    log_msg(log_msg &&other) = default;
+    log_msg &operator=(log_msg &&other) = default;
 
     const std::string *logger_name{nullptr};
-    level::level_enum level {level::off};
+    level::level_enum level{level::off};
     log_clock::time_point time;
-    size_t thread_id {0};
-    fmt::memory_buffer raw;
-    // if c_string.data() is not nullptr, c_string should be used as the message
-    // instead of raw above 
-    fmt::string_view c_string;
+    size_t thread_id{0};
     size_t msg_id;
 
     // info about wrapping the formatted text with color (updated by pattern_formatter).
     mutable size_t color_range_start{0};
     mutable size_t color_range_end{0};
+
+    operator fmt::string_view() const SPDLOG_NOEXCEPT
+    {
+        return payload;
+    }
+
+    const fmt::string_view payload;
 };
 } // namespace details
 } // namespace spdlog
diff --git a/include/spdlog/details/logger_impl.h b/include/spdlog/details/logger_impl.h
index d3cc62db..a557d45d 100644
--- a/include/spdlog/details/logger_impl.h
+++ b/include/spdlog/details/logger_impl.h
@@ -63,28 +63,24 @@ inline void spdlog::logger::log(level::level_enum lvl, const char *fmt, const Ar
 
     try
     {
-        details::log_msg log_msg(&name_, lvl);
-        fmt::format_to(log_msg.raw, fmt, args...);
+        fmt::memory_buffer buf;
+        fmt::format_to(buf, fmt, args...);
+        details::log_msg log_msg(&name_, lvl, fmt::string_view(buf.data(), buf.size()));
         sink_it_(log_msg);
     }
     SPDLOG_CATCH_AND_HANDLE
 }
 
 inline void spdlog::logger::log(level::level_enum lvl, const char *msg)
-{
-    logn(lvl, msg, std::char_traits<char>::length(msg));
-}
-
-inline void spdlog::logger::logn(level::level_enum lvl, const char *msg, size_t msg_len)
 {
     if (!should_log(lvl))
     {
         return;
     }
+
     try
     {
-        details::log_msg log_msg(&name_, lvl);
-        log_msg.c_string = fmt::string_view(msg, msg_len);
+        details::log_msg log_msg(&name_, lvl, msg);
         sink_it_(log_msg);
     }
     SPDLOG_CATCH_AND_HANDLE
@@ -99,8 +95,9 @@ inline void spdlog::logger::log(level::level_enum lvl, const T &msg)
     }
     try
     {
-        details::log_msg log_msg(&name_, lvl);
-        fmt::format_to(log_msg.raw, "{}", msg);
+        fmt::memory_buffer buf;
+        fmt::format_to(buf, "{}", msg);
+        details::log_msg log_msg(&name_, lvl, fmt::string_view(buf.data(), buf.size()));
         sink_it_(log_msg);
     }
     SPDLOG_CATCH_AND_HANDLE
diff --git a/include/spdlog/details/pattern_formatter.h b/include/spdlog/details/pattern_formatter.h
index a8afa2b3..de384948 100644
--- a/include/spdlog/details/pattern_formatter.h
+++ b/include/spdlog/details/pattern_formatter.h
@@ -38,7 +38,8 @@ class name_formatter : public flag_formatter
 {
     void format(const details::log_msg &msg, const std::tm &, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_str(*msg.logger_name, dest);
+        // fmt_helper::append_str(*msg.logger_name, dest);
+        fmt_helper::append_string_view(*msg.logger_name, dest);
     }
 };
 
@@ -47,7 +48,8 @@ class level_formatter : public flag_formatter
 {
     void format(const details::log_msg &msg, const std::tm &, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(level::to_c_str(msg.level), dest);
+        // fmt_helper::append_string_view(level::to_c_str(msg.level), dest);
+        fmt_helper::append_string_view(level::to_c_str(msg.level), dest);
     }
 };
 
@@ -56,7 +58,8 @@ class short_level_formatter : public flag_formatter
 {
     void format(const details::log_msg &msg, const std::tm &, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(level::to_short_c_str(msg.level), dest);
+        // fmt_helper::append_string_view(level::to_short_c_str(msg.level), dest);
+        fmt_helper::append_string_view(level::to_short_c_str(msg.level), dest);
     }
 };
 
@@ -80,7 +83,8 @@ class a_formatter : public flag_formatter
 {
     void format(const details::log_msg &, const std::tm &tm_time, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(days[tm_time.tm_wday], dest);
+        // fmt_helper::append_string_view(days[tm_time.tm_wday], dest);
+        fmt_helper::append_string_view(days[tm_time.tm_wday], dest);
     }
 };
 
@@ -90,7 +94,8 @@ class A_formatter : public flag_formatter
 {
     void format(const details::log_msg &, const std::tm &tm_time, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(full_days[tm_time.tm_wday], dest);
+        // fmt_helper::append_string_view(full_days[tm_time.tm_wday], dest);
+        fmt_helper::append_string_view(full_days[tm_time.tm_wday], dest);
     }
 };
 
@@ -100,7 +105,8 @@ class b_formatter : public flag_formatter
 {
     void format(const details::log_msg &, const std::tm &tm_time, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(months[tm_time.tm_mon], dest);
+        // fmt_helper::append_string_view(months[tm_time.tm_mon], dest);
+        fmt_helper::append_string_view(months[tm_time.tm_mon], dest);
     }
 };
 
@@ -111,7 +117,7 @@ class B_formatter : public flag_formatter
 {
     void format(const details::log_msg &, const std::tm &tm_time, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(full_months[tm_time.tm_mon], dest);
+        fmt_helper::append_string_view(full_months[tm_time.tm_mon], dest);
     }
 };
 
@@ -123,9 +129,9 @@ class c_formatter final : public flag_formatter
         // fmt::format_to(dest, "{} {} {} ", days[tm_time.tm_wday],
         // months[tm_time.tm_mon], tm_time.tm_mday);
         // date
-        fmt_helper::append_c_str(days[tm_time.tm_wday], dest);
+        fmt_helper::append_string_view(days[tm_time.tm_wday], dest);
         dest.push_back(' ');
-        fmt_helper::append_c_str(months[tm_time.tm_mon], dest);
+        fmt_helper::append_string_view(months[tm_time.tm_mon], dest);
         dest.push_back(' ');
         fmt_helper::append_int(tm_time.tm_mday, dest);
         dest.push_back(' ');
@@ -272,7 +278,7 @@ class p_formatter final : public flag_formatter
 {
     void format(const details::log_msg &, const std::tm &tm_time, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_c_str(ampm(tm_time), dest);
+        fmt_helper::append_string_view(ampm(tm_time), dest);
     }
 };
 
@@ -287,7 +293,7 @@ class r_formatter final : public flag_formatter
         dest.push_back(':');
         fmt_helper::pad2(tm_time.tm_sec, dest);
         dest.push_back(' ');
-        fmt_helper::append_c_str(ampm(tm_time), dest);
+        fmt_helper::append_string_view(ampm(tm_time), dest);
     }
 };
 
@@ -401,7 +407,7 @@ class v_formatter final : public flag_formatter
 {
     void format(const details::log_msg &msg, const std::tm &, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_msg(msg, dest);
+        fmt_helper::append_string_view(msg, dest);
     }
 };
 
@@ -433,7 +439,7 @@ public:
     }
     void format(const details::log_msg &, const std::tm &, fmt::memory_buffer &dest) override
     {
-        fmt_helper::append_str(str_, dest);
+        fmt_helper::append_string_view(str_, dest);
     }
 
 private:
@@ -511,7 +517,8 @@ class full_formatter final : public flag_formatter
         if (!msg.logger_name->empty())
         {
             dest.push_back('[');
-            fmt_helper::append_str(*msg.logger_name, dest);
+            // fmt_helper::append_str(*msg.logger_name, dest);
+            fmt_helper::append_string_view(*msg.logger_name, dest);
             dest.push_back(']');
             dest.push_back(' ');
         }
@@ -520,11 +527,13 @@ class full_formatter final : public flag_formatter
         dest.push_back('[');
         // wrap the level name with color
         msg.color_range_start = dest.size();
-        fmt_helper::append_c_str(level::to_c_str(msg.level), dest);
+        // fmt_helper::append_string_view(level::to_c_str(msg.level), dest);
+        fmt_helper::append_string_view(level::to_c_str(msg.level), dest);
         msg.color_range_end = dest.size();
         dest.push_back(']');
         dest.push_back(' ');
-        fmt_helper::append_msg(msg, dest);
+        // fmt_helper::append_string_view(msg.msg(), dest);
+        fmt_helper::append_string_view(msg, dest);
     }
 
 private:
@@ -571,7 +580,8 @@ public:
             f->format(msg, cached_tm_, dest);
         }
         // write eol
-        details::fmt_helper::append_c_str(eol_.c_str(), dest);
+        // details::fmt_helper::append_string_view(eol_.c_str(), dest);
+        details::fmt_helper::append_string_view(eol_.c_str(), dest);
     }
 
 private:
diff --git a/include/spdlog/details/thread_pool.h b/include/spdlog/details/thread_pool.h
index b886e42f..63f27e7b 100644
--- a/include/spdlog/details/thread_pool.h
+++ b/include/spdlog/details/thread_pool.h
@@ -78,7 +78,7 @@ struct async_msg
         , msg_id(m.msg_id)
         , worker_ptr(std::move(worker))
     {
-        fmt_helper::append_msg(m, raw);
+        fmt_helper::append_string_view(m, raw);
     }
 
     async_msg(async_logger_ptr &&worker, async_msg_type the_type)
@@ -92,16 +92,15 @@ struct async_msg
     }
 
     // copy into log_msg
-    void to_log_msg(log_msg &msg)
+    log_msg to_log_msg()
     {
-        msg.logger_name = &worker_ptr->name();
-        msg.level = level;
+        log_msg msg(&worker_ptr->name(), level, fmt::string_view(raw.data(), raw.size()));
         msg.time = time;
         msg.thread_id = thread_id;
-        fmt_helper::append_buf(raw, msg.raw);
         msg.msg_id = msg_id;
         msg.color_range_start = 0;
         msg.color_range_end = 0;
+        return msg;
     }
 };
 
@@ -204,8 +203,7 @@ private:
         {
         case async_msg_type::log:
         {
-            log_msg msg;
-            incoming_async_msg.to_log_msg(msg);
+            auto msg = incoming_async_msg.to_log_msg();
             incoming_async_msg.worker_ptr->backend_log_(msg);
             return true;
         }
diff --git a/include/spdlog/sinks/android_sink.h b/include/spdlog/sinks/android_sink.h
index 86837db9..1286c173 100644
--- a/include/spdlog/sinks/android_sink.h
+++ b/include/spdlog/sinks/android_sink.h
@@ -47,7 +47,7 @@ protected:
         fmt::memory_buffer formatted;
         if (use_raw_msg_)
         {
-            details::fmt_helper::append_msg(msg, formatted);
+            details::fmt_helper::append_string_view(msg, formatted);
         }
         else
         {
diff --git a/include/spdlog/sinks/syslog_sink.h b/include/spdlog/sinks/syslog_sink.h
index 36537e77..d1c78210 100644
--- a/include/spdlog/sinks/syslog_sink.h
+++ b/include/spdlog/sinks/syslog_sink.h
@@ -53,12 +53,7 @@ public:
 protected:
     void sink_it_(const details::log_msg &msg) override
     {
-        if (msg.c_string.data() != nullptr)
-        {
-            ::syslog(syslog_prio_from_level(msg), "%.*s", static_cast<int>(msg.c_string.size()), msg.c_string.data());
-        } else {
-            ::syslog(syslog_prio_from_level(msg), "%s", fmt::to_string(msg.raw).c_str());
-        }
+        ::syslog(syslog_prio_from_level(msg), "%s", fmt::to_string(msg).c_str());
     }
 
     void flush_() override {}
diff --git a/tests/test_misc.cpp b/tests/test_misc.cpp
index 5b3b427b..f69a3487 100644
--- a/tests/test_misc.cpp
+++ b/tests/test_misc.cpp
@@ -231,22 +231,3 @@ TEST_CASE("default logger API", "[default logger]")
     spdlog::drop_all();
     spdlog::set_pattern("%v");
 }
-
-TEST_CASE("C string", "[c_string]")
-{
-    std::ostringstream oss;
-    auto oss_sink = std::make_shared<spdlog::sinks::ostream_sink_mt>(oss);
-
-    spdlog::logger oss_logger("oss", oss_sink);
-    oss_logger.set_level(spdlog::level::debug);
-    oss_logger.set_pattern("*** %v");
-
-    const char *test_string = "Lorem ipsum dolor sit amet, consectetur adipiscing elit massa nunc";
-
-    oss_logger.log(spdlog::level::debug, test_string);
-    REQUIRE(oss.str() == "*** " + std::string(test_string) + std::string(spdlog::details::os::default_eol));
-
-    oss.str("");
-    oss_logger.logn(spdlog::level::debug, test_string, 11);
-    REQUIRE(oss.str() == "*** " + std::string(test_string, 11) + std::string(spdlog::details::os::default_eol));
-}
diff --git a/tests/test_pattern_formatter.cpp b/tests/test_pattern_formatter.cpp
index 17b61612..df48dc35 100644
--- a/tests/test_pattern_formatter.cpp
+++ b/tests/test_pattern_formatter.cpp
@@ -60,9 +60,12 @@ TEST_CASE("date MM/DD/YY ", "[pattern_formatter]")
 TEST_CASE("color range test1", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("%^%v%$", spdlog::pattern_time_type::local, "\n");
-    spdlog::details::log_msg msg;
-    fmt::format_to(msg.raw, "Hello");
+
+    fmt::memory_buffer buf;
+    fmt::format_to(buf, "Hello");
     fmt::memory_buffer formatted;
+    std::string logger_name = "test";
+    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, fmt::string_view(buf.data(), buf.size()));
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 0);
     REQUIRE(msg.color_range_end == 5);
@@ -93,8 +96,9 @@ TEST_CASE("color range test3", "[pattern_formatter]")
 TEST_CASE("color range test4", "[pattern_formatter]")
 {
     auto formatter = std::make_shared<spdlog::pattern_formatter>("XX%^YYY%$", spdlog::pattern_time_type::local, "\n");
-    spdlog::details::log_msg msg;
-    fmt::format_to(msg.raw, "ignored");
+    std::string logger_name = "test";
+    spdlog::details::log_msg msg(&logger_name, spdlog::level::info, "ignored");
+
     fmt::memory_buffer formatted;
     formatter->format(msg, formatted);
     REQUIRE(msg.color_range_start == 2);